Gender in Agriculture Partnership

Transforming agriculture to empower women and deliver food, nutrition and income security

CGIAR Gender Webinar: "Gender mainstreaming in the Participatory Market Chain Approach (PMCA)"


The International Potato Center (CIP) and CGIAR Collaborative Platform for Gender Research will jointly host the webinar “Gender mainstreaming in the Participatory Market Chain Approach (PMCA)” 

Purpose of webinar
This webinar provides an overview of strategies and tools developed to make the “Participatory Market Chain Approach” (PMCA) methodology gender sensitive. The webinar begins with an introduction of the PMCA, explaining its conceptual framework and different phases that comprise the methodology. The second part of the webinar underscores the importance of including gender in the PMCA. Lastly, the webinar presents five gender tools, drawing on practical examples from recent experiences. This webinar aims to share International Potato Center's (CIP) experiences in gender mainstreaming the PMCA with a wider community of gender researchers and practitioners, in order to further improving CIP's prototype  guide and the tools

The PMCA aims to stimulate innovations that improve the participation of small-scale farmers and processors in high-value market chains. Market chain actors and public and private service providers are engaged in facilitated processes in which market opportunities are identified and exploited, leading to commercial, technological, and institutional innovations. The PMCA has successfully been applied in a range of agricultural value chains in the Andes, Africa, and Asia. In the Andes, application of the PMCA led to market development for a potato variety that had previously faced extinction. In Asia, Farmer Business Schools improved market access for horticultural commodities; while in Africa (Uganda) the chain actors’ capacity to innovate and adapt their products to meet changing market conditions was built-up.  

However, despite intentions to promote inclusive value chain development, the PMCA has fallen short when it comes to promoting women’s engagement in value chains; especially in the more profitable value chain nodes. This prompted CIP researchers to engage in a gender mainstreaming through coaching trajectory on a gender and value chain development organized by AgriProFocus. As a result, strategies and tools (existing or new) were developed and trialled in various project contexts including food security, marketing and post-harvest management, with reasonable success. The PMCA trainers-guide has also been revised to be more gender-responsive and a prototype is available online. Efforts are underway to apply, review and validate the gender tools and finalize the prototype guide, as well as the capacity building process. The validation process assisted in testing technical rigor, replicability and hence potential to share with a wider audience of researchers and development practitioners. This work has been carried out with the support of the CGIAR Research Programs on Roots, Tubers and Bananas (RTB), and the CGIAR Research Program on Policy, Institutions, and Markets (PIM).

To learn more about the webinar and to register, click here

About this webinar series:

This webinar series on issues related to gender and agriculture was developed in collaboration with CGIAR Research Programs and partners. It is designed as a knowledge sharing tool to facilitate exchange among members of the CGIAR Collaborative Platform for Gender Research. The objectives are: (1) to promote knowledge sharing and (2) to increase the visibility of CGIAR gender research. Click here for an overview of upcoming webinars. 

Access the recordings of previous webinars here: 

21 September: Design elements for gender-responsive breeding, hosted together with the CGIAR Gender and Breeding Initiative. 

13 July: Catalyzing and Measuring Women’s Leadership and Empowerment in African Agricultural Research & Development, presented by African Women in Agricultural Research and Development (AWARD).

15 June: Gender, climate change and agriculture, presented by the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS).

30 May: Gender and Large-Scale Land Acquisition: Lessons from Oil Palm in Indonesia, presented by the Center for International Forestry research (CIFOR).

Photo: S. De Haan

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